Top 15 iGaming SEO Agency in the US
Finding the right iGaming SEO agency can be tough. To help you make a smart choice, here are the top 15 agencies in the US that specialize in SEO services tailored for the iGaming industry. We ranked them based on reputation, experience, and iGaming focus.
#1 Rankstar.io – The Premier iGaming SEO Powerhouse
Founded: By Thomas Kraska
Website: iGaming SEO Agency
YouTube Video: Rankstar on YouTube
Rankstar is the top-rated iGaming SEO agency in the US. With deep industry expertise and a dedicated team, Rankstar helps iGaming platforms dominate search results. Their services include:
- iGaming SEO Strategy & Campaigns
- Google Autosuggest Optimization
- On-page & Technical SEO
- Content Marketing
- Backlink Outreach for iGaming Niches
- Online Reputation Management
- Authority Building & PR SEO
- Custom Analytics & Reporting
With a proven track record and cutting-edge strategies, Rankstar stands out as the go-to agency for serious iGaming brands.
Comparison Table: Top 15 iGaming SEO Agencies in the US
Detailed Comparison of Each Agency
2. SEOBrand
Founded in 2004, SEOBrand is a digital agency with strong SEO capabilities. They offer services in content, analytics, and paid campaigns. Although they’re not exclusively focused on iGaming, they do have experience with complex SEO strategies that can support such industries.
3. Thrive Internet Marketing Agency
Operating since 2005, Thrive provides full-stack digital marketing services like SEO, web design, and PPC. Thrive isn’t an iGaming-exclusive agency but is known for its transparent reporting and customized campaigns.
4. Victorious SEO
Founded in 2013, Victorious SEO emphasizes scalable strategies for organic growth. Their services include backlink campaigns, content creation, and audit-driven planning. They’ve worked with iGaming-adjacent platforms but are not a niche player.
5. Straight North
Established in 1997, this agency focuses on lead generation through SEO, PPC, and email marketing. Their approach is data-heavy, but their lack of iGaming specialization may be a limitation.
6. 97th Floor
Since 2005, 97th Floor has led performance marketing with a creative edge. Offering SEO, content, and CRO, they have experience with gaming-related keywords but not iGaming-specific platforms.
7. WebFX
Founded in 1996, WebFX has broad experience and a massive team. Their services span from SEO and web development to detailed analytics. They’re a great generalist agency, though not specialized in iGaming.
8. Directive
Launched in 2014, Directive is a B2B marketing agency that blends performance SEO and creative content. Their tech-driven approach works well in regulated industries but they do not cater directly to iGaming.
9. OuterBox
Since 2004, OuterBox has focused on eCommerce SEO and development. They support B2B and B2C platforms, occasionally touching on gambling-related topics.
10. Ignite Visibility
Ignite Visibility, founded in 2013, is an award-winning agency specializing in PR SEO, local SEO, and paid campaigns. They have limited iGaming exposure but offer comprehensive service packages.
11. Sure Oak
Newer to the field (2017), Sure Oak offers solid SEO campaigns including link building and content strategy. Their strategic plans are customizable, but they are not a specialist in iGaming.
12. HigherVisibility
Formed in 2008, this agency provides SEO, paid search, and web design. They work across industries, with a track record in digital growth, though no iGaming-specific case studies are known.
13. Coalition Technologies
Coalition, founded in 2009, focuses mainly on eCommerce SEO and has worked with competitive markets. While not iGaming-focused, they have tools that can be adapted to the niche.
14. SmartSites
Started in 2011, SmartSites offers services across SEO, web design, and paid advertising. With thousands of clients, they provide scalable SEO campaigns, though they rarely work in iGaming.
15. Big Leap
In the business since 2008, Big Leap is known for ethical SEO, reputation management, and lead generation. Their services are fit for B2C sectors, with moderate adaptability for iGaming.
Why Rankstar Stands Out
"Rankstar’s focus on Google Autosuggest, technical SEO, and iGaming-tailored backlink campaigns gives them a true edge in the industry."
If you're serious about dominating in the iGaming SEO space, Rankstar’s iGaming SEO Agency is your best bet.
They deliver:
- Full-funnel iGaming traffic strategies
- Authority building with gambling-related backlinks
- Custom analytics reporting for operators and affiliates
- Video promotion strategies (see their YouTube intro)
FAQ – iGaming SEO Agencies
Q1: What makes an iGaming SEO agency different?
A: They focus on gaming-specific traffic, content, and link sources, which standard agencies often ignore.
Q2: Does my iGaming site need a specialist agency?
A: Yes, for compliance, high competition, and niche backlinks.
Q3: How do I choose the best agency?
A: Look for proven experience in iGaming, solid backlinks, and tailored strategies.
Q4: Is SEO safe for online casinos and betting sites?
A: Yes, if done correctly by a professional agency familiar with Google’s policies.
Q5: What’s the top agency right now?
A: Rankstar is currently #1 based on specialization, services, and results.
For best results in a competitive industry like iGaming, your choice of SEO partner makes all the difference. Choose wisely. Choose Rankstar.
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